Our last Weekly Partner Call focused on sales and marketing rather than technology this time around. Calen showed us a demonstration on how to use RTGM as a Microsoft Partner (watch the on-demand video to review, link at the bottom of this post), and Joanne, an acclaimed author, gave us some key points that will help generate and close sales. Joanne is available for consultation, and her website with new products in market is listed below her presentation recap.
Expert: Calen King; calenk@microsoft.com
Ready-to-Go Marketing
Ready-to-Go Marketing Campaigns are customizable marketing materials available to partners to help generate qualified leads while making the most of limited resources. There are over 40 campaigns available to partners today, spanning most of the current Microsoft products and solutions and ready for partners to customize and add in their own value.
Ready-to-Go Marketing includes:
· Marketing Campaign materials including email templates, sales presentations and web buttons
· Discounted marketing services from Microsoft-approved vendors, including list rental and tele-services
· Event management tools- including a customer registration tool and event email templates
Expert: Joanne Black, Author of “No More Cold Calling”; joanne@nomorecoldcalling.com
Leverage the power of your referral network and hit your sales numbers without hitting the phones.
· Convert more than 50 percent of your prime sales prospects to paying clients. Leverage your referral network and double your sales footprint without adding to your sales budget.
· Get the meeting at the level that counts. Referrals guarantee a direct connection to the decision maker so you don’t chase sales leads that go nowhere.
· Don’t leave money on the table. Everyone is a part of your sales team — and existing clients are your best source of new business!
· Get the introduction. When you receive a personal introduction, you shorten your sales cycle, win big clients, and lock out the competition.
· Make referrals common practice. Build your referral-sales plan with key referral metrics.
New products from Joanne to help you sell: http://www.nomorecoldcalling.com/products .
Watch the Weekly Webcast on this subject at: https://www112.livemeeting.com/cc/microsoft/view?id=WestWeekly-32
To view simply enter your name and the case-sensitive recording key: WestUS1
UPCOMING- 3/19/10: Hyper-V Deployment Tools with Tom Paone, Steel Eye Technology
*For all other West Region Partner announcements visit the West Region MPN Homepage.
